Marketing Desert

River Reads 2016--not a marketing desertAfter the whirlwind of book events last year, I have hit something of a marketing desert this year. I have missed 4 opportunities to do book events—one I dropped the ball, the other three occurred while I was away on vacation.

Another book event that conflicts with the last day of the Philadelphia Writers Conference popped up. It is a new one for me, so I will go and meet new people. I have to buckle down and see what other events might be coming down the pike, so I don’t miss any more deadlines. A few are in the summer, but the rest of them are slated for September on.

This down time is ideal to work on my email list for my newsletter. I have collected many emails, but have yet to do anything with them. Neither I nor my email recipients want a tsunami of emails from me, so it will be light—once a month at most. If you want to join my email list, click here and scroll down until you see the blue Join Mailing List button under the Author Profile.

I also want to look into getting more reviews for the book. So I will explore book reviewers and see if I can make some contacts with them.

Events, newsletter list, pursuing more book reviews, and booking school visits for are going to fill this marketing desert.

What marketing strategies do you use when book events are few and far between?





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