River Reads Kicks Off the Next Marketing Wave

River Reads event informationThis weekend I will participate in a massive author event called River Reads. The brain-child of Brandi Megan Granett with organizational assistance from Marie C. Collins, this will be a gathering of 46 authors at the Prallsville Mill in Stockton, NJ.

The authors write for all ages and all genres—17 are children’s authors, which leaves 29 for the grown-ups. So there really is something for everyone at this event. And it’s not simply authors hawking their wares, either. We have author readings, crepes, wine, a scavenger hunt, and a raffle for gift cards!

I am very excited to be a part of this, but the question is, am I ready? The children’s authors (and many of the others) have agreed to set a Halloween-y tone, so I’m bringing some things I don’t normally bring to an event—as well as some things I do.

  • Books
  • Table cloth
  • Chair
  • Autographing pens
  • Credit card device/change for cash
  • Swag
  • Fliers
  • Crystal Ball
  • Scarecrows (for a book-related giveaway)
  • Raffle slips
  • Candy
  • Witch’s Hat

Think I’ve got everything? I hope so because I can’t fit more in my car!

The weather is supposed to be nice, which will be a change for me—my last 3 events it either rained or threatened to rain. It will likely also mean increased traffic for the event.

I really enjoy these author events. While there is some debate as to if you sell more or fewer books when you are “competing” with so many other authors for attention, the wonderful sense of camaraderie makes up for any lost sales. We’re all in the same boat, we all have war stories to tell, we all have advice to share and to listen to. I find that no matter how many or how few sales I have, these events are never a waste of my time.

River Reads has me jazzed, because has been a buzz about this event from the very beginning, which is a credit to Brandi and Marie’s hard work. Check back next week to see how it went (and find out what’s up next for me)!

River Reads kids activities

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