After the whirlwind of book events last year, I have hit something of a marketing desert this year. I have missed 4 opportunities to do book events—one I dropped the ball, the other three occurred while I was away on vacation.
Another book event that conflicts with the last day of the Philadelphia Writers Conference popped up. It is a new one for me, so I will go and meet new people. I have to buckle down and see what other events might be coming down the pike, so I don’t miss any more deadlines. A few are in the summer, but the rest of them are slated for September on.
This down time is ideal to work on my email list for my newsletter. I have collected many emails, but have yet to do anything with them. Neither I nor my email recipients want a tsunami of emails from me, so it will be light—once a month at most. If you want to join my email list, click here and scroll down until you see the blue Join Mailing List button under the Author Profile.
I also want to look into getting more reviews for the book. So I will explore book reviewers and see if I can make some contacts with them.
Events, newsletter list, pursuing more book reviews, and booking school visits for are going to fill this marketing desert.
What marketing strategies do you use when book events are few and far between?
Heat Wave!—CoronaLife Day 859
We are experiencing the first major heat wave of the summer. I mean temperatures at 100 degrees. I’ve heard the National Weather Service has issued instructions on how to bake a lasagna in your mailbox.
More extreme weather has been becoming more the norm in my area over the past few years. Multiple tornadoes, stronger hurricanes, more forest fires, warmer winters, and hotter summers.
Climate change is here to stay.
Thing is, hot weather like this makes me lazy. Coupled with the childhood-learned summer slowdown reflex, I hibernate in the air conditioning and the summer malaise creeps into my soul.
Still, there is much to be done, so I will have to shake it off and get to work eventually.
I am in the midst of a photo project, which will take me longer than I had anticipated (don’t they always?). I also need to do some research into trade reviews and book bloggers for an upcoming book.
I need to create and print the pamphlet for my Board of Education run. And there is current BOE business to attend to.
And the usual family stuff. It may be summer, but we still have doctors’ appointments, swimming, ninja gym, and visits with family, as well as all the usual routine things.
I have plenty to fill my days, if only the heat wave would release me from its spell!