After the whirlwind of book events last year, I have hit something of a marketing desert this year. I have missed 4 opportunities to do book events—one I dropped the ball, the other three occurred while I was away on vacation.
Another book event that conflicts with the last day of the Philadelphia Writers Conference popped up. It is a new one for me, so I will go and meet new people. I have to buckle down and see what other events might be coming down the pike, so I don’t miss any more deadlines. A few are in the summer, but the rest of them are slated for September on.
This down time is ideal to work on my email list for my newsletter. I have collected many emails, but have yet to do anything with them. Neither I nor my email recipients want a tsunami of emails from me, so it will be light—once a month at most. If you want to join my email list, click here and scroll down until you see the blue Join Mailing List button under the Author Profile.
I also want to look into getting more reviews for the book. So I will explore book reviewers and see if I can make some contacts with them.
Events, newsletter list, pursuing more book reviews, and booking school visits for are going to fill this marketing desert.
What marketing strategies do you use when book events are few and far between?
Public Speaking: 4 Circles of Fear
For me, there are 4 circles of fear when it comes to public speaking/reading:
The idea of panels made me very nervous at first. After all, they weren’t scripted, and often you don’t know the questions ahead of time. As an anxiety-ridden individual, the idea of not coming in fully prepared shook me deeply. My very first panel ever was at my high school alma mater, where I sat onstage with 4 other alumnae authors and faced some 500 girls and their teachers. And you know what? I enjoyed it. Being up there with other authors meant I was not the sole focus of attention—I could “relax” while others were talking. And I didn’t have to carry the entire weight of the conversation—I could bounce off what another panelist said, not always be the original thinker. I am a writer who enjoys collaboration, and in many ways a panel is a synergistic collaborative effort.
Public speaking solo is another story. Now we are moving past trepidation into panic attack areas. However, thanks to a mandatory semester of Speech class in high school, I can give a good speech. When I have time to prepare and practice, I can not only get through a speech without a meltdown, but give the audience an enjoyable presentation. An extemporaneous solo speech, on the other hand…
I have found that the more casual the encounter, the more at ease I am. I enjoy chatting with the kids, because the kids that come up to speak to me are already interested and engaged. Perhaps the key is to make even the more formal occasions seem casual.
What I’ve learned so far is that usually my intense fear is unfounded. So go through those circles of fear confident that you will emerge stronger and with a new skill in your author toolbox.
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