Book Trailer Beginnings

My marketing ramp-up continues! I have created a list of reviewers to contact about the book, but the contacting has not yet begun. I still have a few pieces to put in place before that can get started.

However, I HAVE started work on my book trailer!

Since I was a professional video editor, I figured I could do a passable trailer myself. The hard part always is getting good audio and good visuals. For me, the audio is the more difficult of the two. I often have some ideas of the visuals, but the audio is sort of “I’ll know it when I hear it.”

That doesn’t make searching for audio easy.

However, Keith Strunk (who had given book trailer pointers at the Liars Club Writers Coffeehouse last month) directed us to the music of Kevin MacLeod. Mr. MacLeod’s music is diverse, searchable by type or mood, and (in exchange for attribution) free! Because I was able to search by mood, I narrowed down my choices quickly, and found one that worked with only an hour or so of searching. I knew it when I heard it!

I had already compiled the visuals I wanted to use, since I have already created 12 quote memes for the book. When I chose background images for the quotes, I purposely chose ones I thought I could use in the trailer. I did some Photoshop work on a few of them, added some movement to the still pictures, and voila! A rough cut of the trailer.

Why is it a rough cut, not finished? For several reasons.

First, I am waiting on the cover to my novel. I am hoping to replace a couple of the current visuals with elements from the cover, and to use the same font for any text on the screen.

Second, I am still toying with using a voice over (VO), or simply text, or a combination. Text only is certainly less expensive, but a VO can carry emotion that text alone can’t. So I am mulling.

Finally, I of course need to run the trailer past my publisher and get input from them. Since we are coordinating marketing efforts, we need to know what the other is doing, and we should harmonize wording and blurbs and taglines when necessary.

I have enjoyed returning to my roots as a video editor for this project. It’s always a thrill when what you envision in your head comes to life on the screen.

Do you use book trailers in your marketing? Feel free to post trailers you like in the comments below.

Thanksgiving 2011

Since it’s Thanksgiving, I’m going to be completely cliché and talk about what I’m thankful for.

I’m not particularly thankful for the big dinner, because I don’t eat turkey or most of the trimmings, but I am thankful for the fact I have food to eat all year round.

I am very thankful for my family and my husband’s family, who are all warm, loving people who are supportive and are great role models for what family should mean.

I am most thankful for my immediate family—my husband and my daughter. I spent many years being lonely before I found my husband, and he changed my life for the better in more ways than I can count. His greatest gift to me was our baby girl, who lights up my days even when I’m not feeling so great, and who reminds me that laughter really is the best medicine.

But I also wanted to look at what I am thankful for in my writing career. So often I think we authors get so caught up in reaching the next level, we forget to look at where we are and how much we have already achieved to get there.

I am thankful for having wonderful teachers—authors like Jonathan Maberry and Marie Lamba who give me and others the benefit of their time and expertise.

I am thankful for the community of writers that I have found—supportive and welcoming and very, very helpful to all who show up with a sincere desire to write and improve their writing.

I am thankful for my writing friends, especially my Author Chronicles partners, who are always there to share the ups and downs of the journey.

I am thankful for the passion that has kept me writing for so many years. I feel that few people are able to pursue their real passion in a meaningful way, and so I am thankful for this.

I am thankful that my years of hard work have not been in vain. My writing is miles better than it was just a few years ago, and I continue to learn and improve every day.

Even though I am not yet published, when I look at where I am in my career, I can honestly say that I am closer than I have ever been. It no longer seems so pie-in-the-sky, but like an objective that can be met someday.

I am thankful for Donna Hanson Woolman, who walked 18 years of this writing journey with me before going on ahead. Even now, she walks with me every day.

I am thankful for my life, the opportunities I have had, and most importantly those who have loved me along the way and love me still. I would be nothing and nowhere without each and every one of you, and I am thankful for that every day—not just on Thanksgiving.

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