At a speech to a writer’s group on Saturday, I got asked the million-dollar question: since today’s authors are expected to shoulder most of the marketing load, wouldn’t self-publishing make the most sense? I answered that it was a matter of personal preference, but the question got me thinking: Are modern authors really expected to shoulder MORE of the marketing load than in the past, or is the burden simply HEAVIER today?
I know we all like to wax nostalgic about the good old days when the publisher would do ALL the marketing and the author would just churn out more books. It’s a wonderful dream, but I’m not sure that was ever the reality, unless you were a top-flight author. Most mid-list and lower authors had to do a lot of the hustling themselves.
So I’m not sure that we’re being asked to do MORE (percentage-wise) of the marketing for our books. I think the real problem is that the percentage of marketing we do is HEAVIER than it was back in the halcyon years.
Back before the internet, marketing took a very specific shape—in-person events, usually at bookstores or libraries or conferences. Sometimes schools if you wrote children’s books. The occasional interview, if you were lucky. These events could be intense, and while they occurred they consumed the entirety of your time. But they were finite. Even a multi-day conference had a defined beginning and end. A writer could look at their calendar and carve out precisely when she would be marketing, and when she could forget about marketing and just write. In other words, there was plenty of “down time” in the marketing schedule.
Now, there is no down time. Not only do we have in-person events, but we are expected to be online—Facebook, Twitter, Pinterest, LinkedIn, Goodreads, Google+, YouTube, Instagram, SnapChat, Tumblr… The list seems endless. And we’re asked to blog and maintain a website, too. In other words, we can never put down the marketing load. We are available 24/7 to our readers.
So that’s why I think perhaps authors today don’t actually bear MORE of the marketing load—the majority of marketing was always squarely on the author’s shoulders. Today, we have so many more channels to use for marketing that the load has become exponentially HEAVIER than it was. There is no stepping away from it. We are “on” all the time. We weave marketing into our daily lives. There are no long stretches of concentrated writing time where we can put marketing from our minds.
Admittedly, I got published well after social media and the internet became fixtures of our ever-connected society. For those of you who got published back in “the good old days,” what do you think? Are we being asked to lift more of the marketing load—or is there simply more load to lift?




















Evolution of a Speaker: From Wreck to Relaxed
I am not a natural public speaker. As an introvert with an anxiety disorder, being the center of attention is something of a nightmare for me. Yet, I chose the life of an author, and that means public appearances, whether speaking, doing workshops, or hosting book events.
Two weeks ago I spoke to a group of writers in Philadelphia. I am still a new enough author to be a bit bewildered that anyone wants to hear “my journey.” Classic Imposter Syndrome.
However, this group DID want to hear my story. And since I chaperoned a bunch of 6-year-olds at the Please Touch Museum the day before, I didn’t have too much time to over-think things and make myself a nervous wreck (I was much more nervous that I would lose a child at the museum than about the speech). Besides, the topic was my journey as a writer—I’m the expert on that, right?
Me, the person who needs to feel in control all the time, relaxed at the very part of the event where I had the least control.
I had mentioned in my speech how nervous I was about public speaking, and afterwards one of the writers said to me, “Don’t worry about being nervous. You did very well, and you were excellent during the question and answer.”
Excellent during the Q&A. Huh. How odd.
I came to realize that at some point in my life, a paradigm shift as a speaker had occurred. Gone were the days where I typed out every word of my speech and memorized it, then scurried offstage as fast as possible after giving it. I now excelled at the very part that used to give me nightmares. An evolution in progress.
I think I have come to enjoy the extemporaneous parts of event work because to me it feels more like one-on-one chatting. Never mind that I am still up in front of a group, I am talking to a single person. That makes a difference in my attitude. And it’s not “a speech.” It’s just talking. My friends and family will tell you that I can talk the ear off corn, so I guess I’m playing to my strength. 🙂
This newfound relaxation with extemporaneous speaking made my next engagement, the Pennsylvania School Librarians Association, a much easier affair. I didn’t dread the chit-chat and the unscripted nature of Author’s Alley. In fact, I had a wonderful time, partly because I enjoyed interacting with the conferees, and partly because I got to hang out with writer friends Donna Galanti and Janice Gable Bashman. We, along with Dianne Salerni, made a formidable team, urging conferees we talked with to see what the others had on offer.
So what does this evolutionary shift as a speaker mean for me? Don’t get me wrong: I will not be running out to do speeches without any notes anytime soon; I will never be truly comfortable in front of an audience; and I will always be anxiety-ridden prior to a presentation. The biggest gift this evolution as a speaker has given me, however, is a sense of freedom. The truth is, I have been dreading–and avoiding–school visits because of their interactive, unscripted, unpredictable nature.
Now I am not.
Oh, I’m sure I will have my share of embarrassing moments, or questions I can’t answer, or answers that get me in hot water. But I feel much more confident that I can meet the challenges of extemporaneous moments with enthusiasm and maybe even grace.
I’m so confident, in fact, that I’ve pitched a workshop for my daughter’s summer camp. Building a story with kids K-8th during a summer camp? Doesn’t get much more free-for-all than that!
How about you? Do you prefer a controlled speech, or an extemporaneous event? Have you experienced evolution as a speaker?
Top L to R: Donna Galanti, Lee Harper, Dianne Salerni Bottom L to R: Janice Gable Bashman, Jodi Moore, Kerry Gans