The reality of the book business is that sometimes you go to book events and end up selling zero books. I had two events this weekend, and I hit a sales drought. However, I would never call those events “wasted” time.
There is much to be gained from every event you attend, whether you sell any books or not. Not least is your expanded geographical knowledge. I am not an explorer. I do not like going where I have never gone before. But because of these events, I know places now that I never would have gone to otherwise.
Marketing knowledge is another reason to go. I learn a lot from watching other authors. I get ideas for display, for giveaways, for ways to entice people to your table. I also listen to other authors. How do they pitch themselves and their books? How do they hook the customers?
Networking happens at events, too, unless you don’t talk to anyone. This weekend I met cover artists, illustrators, librarians, and people creating a podcast. I found out about another event I can attend, and a podcast that specializes in interviewing authors. You never know who you will meet, or how they will eventually impact your career.
The final reason I like events, even when I don’t sell, is because of the camaraderie. There’s something special about being in the sales trenches together. Spending time with other writers, sharing war stories or marketing advice or craft tips, is invigorating. Being surrounded by people who “get” writing is comforting, relaxing, and uplifting.
Book events are what you make of them. If sales are your end all and be all, you are missing out on the myriad other benefits of spending time with other authors. We’re all on the journey together—let’s enjoy the company.












VPL FanCon 2017
VPL FanCon 2017 was my first ever actual “con” event. All of the rest have been more typical book festivals or other bookish occasions. I didn’t quite know what to expect.
The first thing I noticed was the variety of vendors. A couple of us had books, but there were also comic vendors, artists, game sellers, paraphernalia hawkers, toy sellers, and even a ghost hunting table. Literally something for everyone.
Costumes ruled the day. Kylo-Ren and Stormtroopers walked the halls next to the Flash and Green lantern. A man dressed as Wonder Woman balanced a woman dressed as Alexander Hamilton. Pint-sized Pokemon mingled with various gaming characters near the life-size TARDIS.
Panels, drummers, games, caricatures, and making your own lightsaber kept people busy all day. The staff of the Vineland Public Library ran around all day, making sure everything ran smoothly—including ensuring the vendors got lunch from the food trucks outside or the vendors upstairs.
VPL FanCon 2017 was a smashing success. As the first year of this event, no one was quite certain what the turnout would be like. One staffer confided that she had hoped for at least 25 people. Far more than that came—the crowd milled all day, and many of the con-goers stayed for the bulk of the day. As one person said to me with a sigh, “The sight of all these nerds under one roof makes my heart happy.”
I thoroughly enjoyed my first Con, and hope to go back if they repeat it next year. Aside from meeting interesting people, both vendors and con-goers, I not only broke my book drought but sold just one shy of my single-day sales record.
And to think that I would not have been there at all if I hadn’t gone to that “dry” event the week before.
photo courtesy of Vineland Public Library
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