After the whirlwind of book events last year, I have hit something of a marketing desert this year. I have missed 4 opportunities to do book events—one I dropped the ball, the other three occurred while I was away on vacation.
Another book event that conflicts with the last day of the Philadelphia Writers Conference popped up. It is a new one for me, so I will go and meet new people. I have to buckle down and see what other events might be coming down the pike, so I don’t miss any more deadlines. A few are in the summer, but the rest of them are slated for September on.
This down time is ideal to work on my email list for my newsletter. I have collected many emails, but have yet to do anything with them. Neither I nor my email recipients want a tsunami of emails from me, so it will be light—once a month at most. If you want to join my email list, click here and scroll down until you see the blue Join Mailing List button under the Author Profile.
I also want to look into getting more reviews for the book. So I will explore book reviewers and see if I can make some contacts with them.
Events, newsletter list, pursuing more book reviews, and booking school visits for are going to fill this marketing desert.
What marketing strategies do you use when book events are few and far between?









Time Travel: Philly to Phoenix and back in 52 hours
Time travel is real. I did it this past weekend. I went back in time, to a different world, and then into the future. Amazing.
Friday afternoon, I boarded a cramped metal tube and was catapulted through time. After a slightly bumpy ride, we arrived at our destination 3 hours earlier than our time.
We enjoyed our visit to this other world. Time spent with longtime friends, an exploration of nearby South Mountain with its grand vista overlooking the city, and culminating in a beautiful renewal of vows for my friends celebrating their 21st anniversary.
Although Phoenix is a modern city, the Western landscape evokes the Wild West and time long past. Stone structures on South Mountain brought the old time atmosphere to life. And spending time with a friend you’ve known for 32 years brings the inevitable nostalgia and memories. The past was very present out there.
Sunday morning we climbed into the tiny tube again and reversed course. Aside from a seatmate who had an inflated idea of his own personal space, the ride was pretty smooth. And when we arrived back in the cool (and still rainy) airport, we were 3 hours ahead of where we had started.
We had come back to the future.
For all its discomfort, air travel is truly amazing. To be able to travel 4,600 miles in about 9 hours of flight time in order to visit friends for a single day is a minor miracle. I am a terrible flier who often has panic attacks on the plane (fun!), but I am grateful I live in a time where such speedy travel is possible.
I am, however, waiting eagerly for transporter technology to become a reality…
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